Why I'm Still Writing How-Tos

Short summary

A blogger reflects on why generic how-to posts are losing traffic as AI Overviews answer queries directly, with click rates dropping as low as 17-20%. The insight is that experience-based content — what went wrong in production and how it was fixed — remains valuable because AI can't replicate personal stories. The author plans to write more 'how I did it' and less 'how it's done.'

• •AI Overviews are reducing clicks to generic how-to content to 17-20%
• •Experience-based posts with real mistakes and lessons still attract valuable traffic
• •The shift is from 'how it's done' to 'how I did it' — personal narrative beats reference material

Generated with AI, which can make mistakes.