The original headline is 9 words: "As AI churns out content, ghostwriters sell the human touch"

Short summary

AI has commoditized routine ghostwriting, reducing demand at the lower end of the market. Surviving agencies are pivoting away from volume-based word production toward selling authenticity and human judgment. The piece frames this as a broader shift in how content services are valued in the AI era.

• •AI has commoditized routine ghostwriting and reduced low-end demand
• •Remaining agencies pivot from speed to human authenticity
• •Content services are being revalued around human judgment rather than output volume

Generated with AI, which can make mistakes.