European Marketers Are Playing It Safe With AI — That’s The Problem

Short summary

Forrester research shows European marketers are adopting AI rapidly but mostly for efficiency gains rather than customer value creation. This creates a gap between AI adoption and actual customer impact. The report urges marketers to move beyond productivity and use AI for differentiated experiences and competitive advantage.

• •European marketers adopting AI but focusing on efficiency over customer value
• •Growing gap between AI adoption and customer impact
• •Need to shift from productivity gains to differentiated experiences

Generated with AI, which can make mistakes.