Freight News
7/15/2026

The original title is "Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain"
Original: Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain
Short summary
Eric Rempel, Chief Innovation Officer at Redwood, examines whether AI in logistics is a genuine transformation or another hype cycle akin to digital brokerage. He discusses real adoption drivers, the impact on jobs including new roles being created, and the gap between AI promises and delivered value in the supply chain sector.
- •Eric Rempel of Redwood compares AI hype to the digital brokerage cycle
- •Discussion covers real AI adoption drivers vs inflated expectations in logistics
- •AI is both displacing and creating jobs in the supply chain sector
Generated with AI, which can make mistakes.
Is this a good recommendation for you?



