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Freight News
7/15/2026
The original title is "Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain"

The original title is "Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain"

Original: Is AI the Next Digital Brokerage Hype Cycle? | Logistics & Supply Chain

Short summary

Eric Rempel, Chief Innovation Officer at Redwood, examines whether AI in logistics is a genuine transformation or another hype cycle akin to digital brokerage. He discusses real adoption drivers, the impact on jobs including new roles being created, and the gap between AI promises and delivered value in the supply chain sector.

  • Eric Rempel of Redwood compares AI hype to the digital brokerage cycle
  • Discussion covers real AI adoption drivers vs inflated expectations in logistics
  • AI is both displacing and creating jobs in the supply chain sector

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