Alt Text for WooCommerce Variation Images

Short summary

WooCommerce variable products have per-variation images that typically lack alt text, making them invisible to Google Images and screen readers. The article explains why this gap exists structurally, what good variation alt text should contain, and how to fix it at scale. Accessibility and commercial SEO align here since attribute-specific alt text captures high-intent searches.

• •WooCommerce variation images routinely lack alt text due to structural UI gaps
• •Good variation alt text names the differentiating attribute (colour, size, material)
• •Accessibility and SEO both benefit from descriptive variation alt text

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