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Dev.to
Dev.to
5/12/2026
You Finished GA4 for Shopify. Here's What to Actually Measure

You Finished GA4 for Shopify. Here's What to Actually Measure

Short summary

After GA4 setup, focus analysis on three metrics (RPS, AOV, CVR) in a fixed four-step sequence: overall RPS, channel RPS, AOV/CVR split, budget reallocation. Track RPS (revenue per session) across channels to uncover whether declines stem from traffic quality or audience value, avoiding common pitfalls like CVR-only judgment or treating session count as success.

  • •RPS (revenue per session) unifies Shopify and GA4 data for cross-channel efficiency comparison
  • •Use a fixed 4-step monthly cadence: overall RPS → channel RPS → AOV/CVR split → budget allocation
  • •Avoid three logic traps: CVR-only judgment, site-wide AOV averages, and treating session count as success

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