Your CVR Is Up But AOV Dropped. The 4-Domain Fix for EC Revenue

Short summary

CVR and AOV typically move in opposite directions, but revenue can be lifted on both axes using four compatible domain tactics: recommendation accuracy, value-bundle design, pre-purchase information, and post-purchase follow. Sequence priorities by business phase (early-stage protects CVR, scale-up adds AOV, mature drives LTV). Measure using RPS and decompose by device/channel to avoid false positives.

• •CVR and AOV move in opposite directions; four compatible domains can lift both simultaneously
• •Sequence tactics by business phase: protect CVR early-stage, add AOV at scale, grow LTV when mature
• •Measure using RPS (Revenue Per Session) and decompose by device/channel to avoid false positives

Generated with AI, which can make mistakes.