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National Law Review
National Law Review
7/7/2026
The original headline is 9 words: "DOT Proposes to Revamp its Air Fare Advertising Rules"

The original headline is 9 words: "DOT Proposes to Revamp its Air Fare Advertising Rules"

Original: DOT Proposes to Revamp its Air Fare Advertising Rules

Short summary

DOT proposes amending its Full Fare Rule to allow airline fare components to be displayed as prominently as total prices, reversing 2011 restrictions. Public comment period closes July 31, 2026. Change reflects deregulation trend following Loper Lights Supreme Court decision.

  • DOT proposes eliminating prominence and size restrictions on fare-component advertising, allowing components equal visibility to total price
  • Proposed rule would also rescind nine price-advertising guidance documents deemed inconsistent with new approach
  • Comment deadline July 31, 2026; change aligns with administration's deregulation mandate

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