I Split One Tattoo Text Tool Into Three Different Workflows

Short summary

A product design case study on splitting a single tattoo text tool into three distinct workflows: font preview, name tattoo planning, and AI lettering composition. Each workflow serves a different user intent — comparison, guidance, or custom generation — and the AI variant separates exact text input from decorative instructions to prevent the model from rendering non-text elements as words. The split was also driven by SEO, as search engines conflated similar queries that implied different interface requirements.

• •One broad tool was split into font preview, name planning, and AI lettering workflows
• •AI lettering interface separates exact text from decorative instructions to avoid rendering artifacts
• •SEO-driven: similar search queries implied different optimal interfaces, justifying the split

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