Economic Times Tech
7/17/2026
Startups bet on AI - and a leaner future
Short summary
Startups like Giftory are shifting hiring strategies in the AI era, with founder Eric Lauer indicating the company is no longer seeking entry-level coders despite being in hypergrowth. The piece reflects a broader trend of leaner teams leveraging AI tools instead of expanding headcount. It signals a structural change in how growth-stage companies think about talent acquisition.
- •Startups are hiring fewer entry-level coders in favor of AI-augmented lean teams
- •Giftory's Eric Lauer exemplifies the shift even during hypergrowth
- •Broader trend toward AI-driven workforce restructuring at growth-stage companies
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