AWS SES migration: when cheaper email infrastructure costs you visibility

Short summary

A team's migration to AWS SES saved money but cost them visibility—no searchable delivery logs, no easy bounce lookup, no recipient-level tracking. When an SPF record drifted after a domain migration, they spent hours digging through AWS consoles instead of fixing the issue in minutes. The author built Reloop, an open-source email infrastructure layer, to provide managed-provider-style visibility on self-hosted infrastructure.

• •AWS SES is cheap but lacks built-in delivery visibility—search, bounce classification, and webhooks require custom AWS plumbing
• •Managed providers (SendGrid, Postmark, Resend) solve the visibility problem but scale pricing with volume and store data on their servers
• •Author built Reloop, an open-source self-hostable email platform offering delivery logs, recipient lookup, HTTP webhooks, and DNS verification

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