Economic Times Tech
7/15/2026
OpenAI fails to trademark name in EU
Short summary
OpenAI lost its appeal before the European Court of Justice to register its name as a trademark in the EU. The court upheld EUIPO's earlier ruling that 'OpenAI' is not sufficiently distinctive to qualify for trademark protection. The decision closes another legal avenue for the company in Europe.
- •OpenAI loses EU trademark appeal at the European Court of Justice
- •Court ruled the name 'OpenAI' lacks distinctiveness for trademark protection
- •Decision confirms prior EUIPO refusal
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