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Y Combinator
Y Combinator
6/22/2026
How to Get Your First 10 Customers

How to Get Your First 10 Customers

Short summary

Your first 10 customers almost never come from automation tools—they come from you working your warm network and doing unscalable things others won't. Start where your buyers spend time: attend conferences in person, find where they complain online, and frame outreach as advice-seeking rather than sales pitches. The personal touch of a founder handling outreach directly is your biggest early advantage.

  • •Work your warm network before outbound cold reach
  • •Show up in person at conferences and founder events where buyers congregate
  • •Frame outreach as advice-seeking to sound human, not like a sales pitch

Generated with AI, which can make mistakes.

Read full article at Y Combinator

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