Garden State Plants New Data Broker Rule

Short summary

New Jersey enacted a data broker law (effective June 30, 2026) requiring annual registration with tiered fees ($5K–$1.5M), banning sensitive data sales, and imposing penalties up to $50K per record. Businesses selling or licensing NJ consumer data must comply immediately; registry begins in 270 days.

• •Annual registration required; fees scale $5K–$1.5M by data volume
• •Prohibits sale of sensitive data (health, financial, biometric, geolocation, child data)
• •Civil penalties: $2,500/day for registration failures, $50K per sensitive data violation

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