The original headline is: "AI Agents will decide which D2C brands win, says Tiger Analytics’ Pavan Kunchala"

Short summary

Tiger Analytics' Pavan Kunchala predicts AI agents will evolve from recommending products to completing purchases on behalf of Indian consumers, determining which D2C brands succeed. The shift implies brands must optimize for AI-agent intermediaries rather than just human buyers. The article is brief and lacks detailed analysis or supporting data.

• •AI agents expected to move from recommendations to autonomous purchasing for Indian consumers
• •D2C brand success increasingly tied to AI-agent compatibility
• •Tiger Analytics executive Pavan Kunchala cited as source

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