Non-consensual intimate images removed in two hours under new IT rules

Short summary

Social media platforms must now remove non-consensual intimate images, including deepfakes and material targeting women and children, within two hours of complaints—a significant tightening of the previous 24-hour deadline per updated IT rules. Compliance is high, but challenges like false positives and cross-jurisdictional content still require human review, affecting takedown timelines.

• •NCII removal deadline compressed to 2 hours from 24 hours under updated IT rules
• •Covers deepfakes and content targeting women and children
• •Challenges include false positives and cross-border content requiring human review

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