The original title is "CMS apps explained: what marketing and product teams actually get"

Short summary

A practical guide to modern CMS architecture for marketing and product teams, covering content modeling, editorial workflows, and multi-channel delivery. It explains how traditional CMS tools like WordPress bundle editing, storage, and presentation, while modern alternatives separate these concerns for omnichannel publishing. The article walks through content models, structured fields, rich text portability, visual previews, and asset management as key evaluation criteria.

• •Modern CMS apps split content storage, editing, and presentation for multi-channel delivery
• •Content modeling is the most consequential architectural decision in any CMS project
• •Key evaluation criteria: structured fields, portable rich text, visual previews, asset management

Generated with AI, which can make mistakes.