Define your startup's brand identity in 10 minutes
Beginner
10 min
English
Create a clear, compelling brand identity—mission, values, voice, and tagline—that you can use across your website and pitch deck today.
Steps
- Open ChatGPT or Claude in your browser (the free tier is fine).
- Copy the Brand Identity prompt from below and paste it into the chat.
- Replace the {company_name}, {product_description}, {target_audience}, and {competitors} variables with your startup's details.
- Press Enter and review the generated mission, vision, values, brand voice, and taglines.
- Iterate once: Reply to the AI asking it to 'Make the tone more conversational and shorten the taglines to 4 words or less.'
- Copy the final brand identity into a Google Doc or Notion page so you can share it with your team.
- Use the mission statement and chosen tagline on your website homepage and pitch deck cover slide.
Prompts to Use
You are an expert brand strategist. I am the founder of {company_name}, a startup that {product_description}. Our target audience is {target_audience}, and our main competitors are {competitors}. Create a concise brand identity including: 1) Mission Statement, 2) Vision Statement, 3) Three core brand values, 4) A description of our brand voice with two examples of how we sound, and 5) Three short tagline options. Keep the language plain and avoid marketing jargon.
Tools Used
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