Define Company Values That Attract Great Hires

Beginner
30 min
English

Generate a set of company values and culture principles in 30 minutes. Use in hiring, onboarding, and decision-making.

Steps

  1. Reflect on your founding story: why you started, what you believe in, how you want to work.
  2. List 3–5 core principles (e.g., "move fast," "customer obsessed," "transparent").
  3. Use the AI prompt to expand each principle into a value with examples.
  4. Share with co-founders and get feedback; refine.
  5. Create a 1-page "Values" document with each value and 2–3 behaviors that demonstrate it.
  6. Use in job postings to attract aligned candidates.
  7. Reference during 1-on-1s and performance reviews to reinforce culture.

Prompts to Use

My startup is {company_description}. My founding principles are: {principles}. Create 5 company values based on these principles. For each value, provide: 1. The value name 2. A 1-sentence definition 3. 3 examples of behaviors that embody it. Use a tone that matches our culture: {tone}.

Tools Used

Some tool links may earn AiA a commission — never affecting rankings.

Real results from people who did this

Be the first to share what this changed for you.

Sign in after running a recipe to submit your impact story.

Sign in to share what this changed for you — help the next person learn from your win.