Analyze Competitors in 15 Minutes, Find Your Edge
Intermediate
15 min
English
Generate a competitive positioning memo that highlights gaps and differentiators. Use it to refine your messaging.
Steps
- List your top 3–5 direct competitors.
- Spend 5 minutes on each competitor site, noting their tagline, main features, and pricing.
- Open an AI chat tool and use the prompt below to generate a competitive analysis.
- Copy competitor URLs and feature lists into the prompt for faster processing.
- Review the analysis for gaps: features they have that you don't, and vice versa.
- Identify 1–2 messaging angles where you have a clear advantage.
- Draft 2–3 variations of your unique value proposition (UVP) based on gaps.
- Use your strongest UVP in landing page copy, sales decks, and ad campaigns.
Prompts to Use
I'm in the {industry} industry. My product is {product}. Here are my top competitors: {competitor_list} with these features: {features}. Create a competitive positioning memo that identifies: 1. Shared features 2. Gaps in their offerings 3. Opportunities for differentiation 4. Recommended messaging angles. Keep it under 300 words.
Tools Used
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