The original title is "WordPress Custom Themes vs Page Builders: What 4 Years of Agency Work Taught Me"

Short summary

An experienced agency developer compares WordPress page builders (Elementor, Divi) against custom theme development across speed, editability, performance, lock-in, and cost. Page builders win on launch speed and client self-editing; custom themes win on performance, security, and control. The author recommends a middle path: lean custom themes with Gutenberg for content editing.

• •Page builders ship fast and let clients self-edit but suffer performance debt and lock-in
• •Custom themes deliver better performance and control but cost more time and money
• •Middle path: lean custom theme plus Gutenberg blocks for editable content

Generated with AI, which can make mistakes.