WWDC - 2026 - Craft Clear Names for Features and Labels in Your App

Short summary

Apple's WWDC framework for naming app features emphasizes three criteria: belonging (fitting your app's language), setting expectations (matching user predictions), and traveling well (working across languages). Walk through examples like 'Balance' for Apple Cash and 'Visited Places,' then apply a think-feel-do method to generate and test candidate names. Clear naming reduces friction, builds trust, and ensures design intent survives translation.

• •Good names must belong in your app, set the right expectation, and work across languages and markets
• •Apple's framework uses real examples (Balance for Apple Cash) to show why clarity beats clever branding
• •Apply think-feel-do method to identify themes, then test candidate names in natural sentences before shipping

Generated with AI, which can make mistakes.