Pitfalls to Avoid When Hiring Jury Consulting Firms

Short summary

When hiring jury consultants, demand transparent total-cost proposals rather than headline rates; conduct foundational research before mock trials; let objectives drive methodology selection; prepare witnesses early to prevent deposition credibility damage; and don't overestimate AI's current litigation analytics capabilities. Effective engagements blend experienced human judgment with strategic planning.

• •Demand full transparency in total costs, including facility fees, recruiting, and AV equipment—not just headline rates
• •Conduct foundational research (surveys, focus groups, strategy sessions) before scheduling expensive mock trials
• •Let your research objectives drive methodology selection, not the reverse—avoid defaulting to mock trials as a checkbox
• •Prepare witnesses early in discovery to prevent credible damage on deposition video
• •AI-driven litigation tools offer efficiencies but cannot yet replace experienced human judgment and real-time juror analysis

Generated with AI, which can make mistakes.