Privacy-first connections: Empowering social experiences at Airbnb

Short summary

Airbnb built social features for Experiences by separating internal identity (User ID) from public representation (Profile ID). This enables guests to control what profile information they share on each experience while preventing cross-context profile linking. The architecture prioritizes privacy by design and keeps identity management simple.

• •User/Profile separation decouples internal identity from public visibility across contexts
• •Guests control profile sharing granularly per experience with opt-in/opt-out controls
• •Design prevents profile linkage across experiences while maintaining identity simplicity

Generated with AI, which can make mistakes.