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Economic Times Tech
Economic Times Tech
7/21/2026
Samsung Electronics creates robotics division; ex-Hyundai executive to head strategy

Samsung Electronics creates robotics division; ex-Hyundai executive to head strategy

Short summary

Samsung Electronics has created a new Robotics eXperience (RX) division to oversee its mid-to-long-term robotics strategy, core technology development, and business execution. A former Hyundai executive will head the division's strategy. The move signals Samsung's push to expand robotics research domestically and internationally.

  • Samsung launched a Robotics eXperience (RX) division for long-term robotics strategy
  • Former Hyundai executive appointed to lead strategy
  • Division will expand robotics R&D at home and overseas

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