How KIKO Milano scales for Black Friday

Short summary

KIKO Milano migrated their ecommerce platform to Vercel and eliminated 3 weeks of Black Friday infrastructure prep, reducing build times by 75% (from 20 minutes to under 4 minutes). The platform's auto-scaling and on-demand environments enabled the team to shift from manual AWS scaling and minimal releases to multiple daily deployments. Developers now focus on shipping customer features instead of managing infrastructure bottlenecks.

• •Eliminated 3 weeks of pre-event infrastructure prep through automatic scaling
• •Reduced build times from 20 minutes to under 4 minutes (75% improvement)
• •Shifted from manual scaling to multiple daily deployments with on-demand environments

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